The new R&D: Relevant & Desirable

vrijdag 21 februari 2003

“Somewhere in the process of evangelizing user-centered design, user experience professionals seem to have forgotten the value of vision-driven design.

User-centered design has been a useful antidote to prevailing software and web development attitudes, which are reminiscent of early 20th century production-driven marketing approaches. As Henry Ford put it, you could buy a Model T in any color as long as it was black. Likewise, the dot-bomb implosion showed the risks of basing the success of your business on a wild (and often bad) idea.”

The new R&D: Relevant & Desirable

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